Lucas Pinto dos Reis
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Curriculum Vitae

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Lucas Pinto dos Reis

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Education

2007

MBA, Market Communications

Escola Superior de Propaganda e Marketing

2005

BA, Social Communication

USCS - Universidade Municipal de São Caetano do Sul

Skills

  • Digital Ecosystem Architecture
  • Executive Branding
  • Data Analytics & Gen AI
  • Content Pipeline Strategy
  • Team Leadership
  • SEO & Inbound Strategy

Systems & Tools

  • Microsoft Office Pack
  • Adobe Premiere & Photoshop
  • Camtasia & Trados
  • Python & Jupyter Notebook
  • HubSpot, Google Analytics, Meta Ads
  • Generative AI & AI Automation

Languages

  • English - Fluent
  • Spanish - Fluent
  • Portuguese - Native

Lucas Pinto dos Reis

Marketing | Strategy | Content Architecture | AI

Passionate marketing and communications executive with over 20 years of experience developing strategies that strengthen brands, enhance market visibility, and boost audience engagement. Proven track record of building end-to-end digital marketing architectures—from SEO, inbound marketing, and paid media to executive branding. Thrive in high-performance environments, leveraging generative AI to optimize creative workflows and maximize ROI.

Work History

2025 - present

The Law Office of Jennifer F. Novak

Head of Marketing

  • Spearheaded the firm's digital marketing ecosystem, balancing high-level strategy with daily execution across social media and web channels.
  • Achieved a 925% increase in blog impressions, 3,900%+ LinkedIn growth, and 684% expansion in YouTube views within the first year.
  • Direct end-to-end content production, video scripting, and technical SEO strategy to maintain domain authority as a "department of one".

2021 - 2025

Robert Half

Head of Marketing

  • Directed global editorial calendars, SEO-optimized blogging, and executive branding for leadership, including CEO ghostwriting.
  • Managed corporate podcasts and internal communications while translating technical content across Portuguese, English, and Spanish.

2015 - 2021

Ford Motor Company

South America Content Editor

  • Managed editorial planning and digital content distribution across LATAM, ensuring brand consistency.
  • Reduced operating costs by >R$100,000/year through internalizing video production and optimizing regional workflows.

2012 - 2015

UZ Games

Franchise Owner

  • Led financial and operational management, franchise sales, and loyalty strategies for a national retail chain.

2009 - 2011

Smart PR

Account Manager

  • Developed communication strategies for diverse clients across tech, telecom, and financial sectors.

2003 - 2009

Earlier Experience

  • Roles at Band News FM, Jovem Pan, and others.