Resume

View my detailed resume to learn more about my professional background, education, skills, and accomplishments. Feel free to reach out if you have any questions or would like to discuss potential opportunities.

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Professional Experience

Law Office of Jennifer F. Novak logo

Marketing Director

Law Office of Jennifer F. Novak | 2025 - Current

Los Angeles, California, United States

Led the organization's full digital strategy, delivering major visibility and engagement gains through data-driven campaigns and SEO. Drove 925% blog-impression growth, 3,900%+ LinkedIn follower growth, and 684% YouTube view expansion while launching multilingual (Spanish) channels and managing end-to-end video production. Oversaw content across all platforms, boosted Instagram reach by 6,300% and Facebook followers by 385%, and strengthened website performance through SEO, newsletters, competitor insights, and persona development.

Digital StrategySEOContent MarketingSocial MediaVideo Production
Robert Half logo

Public Relations and Marketing Specialist

Robert Half | 2021 - 2025

São Paulo, Brazil

Led content strategy, blog management, and executive branding initiatives. Managed multilingual content production and corporate podcasts. Developed performance reports and strategic recommendations.

Content StrategySEOPodcastingBrandingAnalytics
Ford Motor Company logo

South America Content Editor

Ford Motor Company | 2015 - 2021

São Paulo, Brazil

Managed South America's editorial calendar and content distribution strategy. Achieved significant cost reduction through video production internalization. Led regional communications across multiple countries.

Content ManagementVideo ProductionMedia RelationsBrand Management
UZ Games logo

Marketing Manager

UZ Games | 2012 - 2015

São Paulo, Brazil

Led strategic and operational management of the franchise. Implemented successful customer loyalty strategies and marketing campaigns. Managed financial planning and sales team supervision.

Marketing StrategyCustomer LoyaltySales ManagementFinancial Planning
SmartPR logo

Communication Manager

SmartPR | 2009 - 2011

São Paulo, Brazil

Developed communication strategies for technology, telecommunications, and financial sector clients. Managed press relations and produced analytical performance reports.

PR StrategyMedia RelationsPerformance AnalysisCorporate Communications

Prior Experiences

Account Executive
Bansen Comunicação & Marketing | Jul 2008 - Sep 2009 | São Paulo Area, Brazil
Account Executive
Lide Comunicação | Apr 2007 - Aug 2007 | São Paulo Area, Brazil
Producer/Reporter
Band News FM | May 2005 - Feb 2006 | São Paulo Area, Brazil
Junior Producer
Jovem Pan (Radio Station) | Oct 2003 - May 2004 | São Paulo Area, Brazil